SEO - Search Engine Optimisation

SEO (Search Engine Optimisation) is the fine tuning (optimising) of a web site to reflect specific key phrases relevant to your business and for which you want to attract visitors to your web site.

What good is a nice looking website if no one can find it? If you have a website that does not rank well with Search Engines then it's probably because Search Engines were not taken into account in the initial design of the website. All websites designed by In Tune Computing are Search Engine optimised to get the best possible rankings.

Half the world's population now has access to the World Wide Web with almost 90% of them finding websites through Search Engines. Search Engines drive more than half of online purchases and there are over 21 billion web pages fighting tooth and claw for the best search position. There are billions of other pages not even listed in any Search Engine. If you want to be found you need to be optimised.

The Search Engine Optimisation Process

In order to optimise your website, there are a number of key factors that have to assessed. This includes the quality of coding on your web pages, the relevancy of the actual page content in relation to your keywords, the accessibility of the website and also it's popularity. The good news is that Search Engines are designed to have to the same taste in websites as people, so if your website scores highly with the Search Engines the chances are that is will also be highly effective for your visitors.

What Do Search Engines Like

Search Engines like logical, well designed websites which contain relevant words and images related to the subject they are addressing. They like websites that follow a sensible architecture and are a reasonable size so they can decide that there is enough useful information on a page to make the overall website worthwhile.

Search Engines also favour website pages which are clean coded and accessible. All websites designed by In Tune Computing pass W3C validation which ensures they are well coded and accessible. If you click on one of the W3C buttons at the foot of this page you will see the validation process. Our advice when choosing a website designer would be to check if their website passes W3C standards. If their website fails then the page code has errors which in turn means poor optimisation.

We can check your current website for optimisation and offer our recommendations and solutions. We will report on the following issues :-

• Page Titles
• Accuracy, Relevance and Effectiveness of Keywords
• Accuracy and Effectiveness of Description
• Ease of Navigation
• Links
• Content and Wording of Web Pages
• Accessibility
• W3C Validation
• Research of Competitors

Call us now to see how we can help optimise your website on 01323 895370 or e-mail us at info@intunecomputing.co.uk